DE

4 Core Pillars of Last Mile Delivery in Ecommerce Logistics

Insights

In today's fast-paced and highly competitive business landscape, optimising last mile delivery has become a crucial factor in ensuring customer satisfaction and operational efficiency. 

The last mile of the delivery process, which involves transporting goods from the distribution center to the final destination, can often be the most challenging and expensive part of the entire supply chain. In fact, research shows that last mile delivery, as a share of the total cost of shipping, comprises a huge 53%. 

Amongst high costs, where labor accounts for 50% of last mile overheads and fuel, equipment, software and reverse logistics make up the remaining 50%, providers also face challenges in scalability, dealing with growing consumer demands regarding price and heightened expectations around the speed of delivery.

Pie chart shows last mile delivery costs where labor accounts for 50%
Pie chart shows last mile delivery costs where labor accounts for 50%

This article explores 8 strategies across 4 core pillars of last mile delivery that can help optimise this final yet crucial stage of logistics and will shape future success in the ecommerce era.

1. flexible delivery models

Crowdshipping

Crowdshipping platforms are gaining popularity, allowing individuals and local businesses to earn income by delivering packages while on their regular routes. Such models can effectively address last mile challenges in hard-to-reach areas or during peak demand periods. 

Deemed the "Uber model for package fulfillment" by Insider Intelligence, crowdshipping enables businesses to expand their delivery reach, improve delivery efficiency, and offer flexible options to customers.

Collaborative Shipping

Collaborative delivery models leverage the resources of local stakeholders, expanding delivery reach and providing flexible options by tapping into the expertise and resources of local couriers. This allows businesses to enhance their speed and efficiency in last mile delivery. 

For instance, companies can integrate with on-demand delivery platforms that connect them with a network of independent drivers who can quickly deliver packages in specific areas.

Smart Lockers and Pickup Points

Smart lockers and pickup points offer convenient alternatives to home deliveries. Customers can pick up their packages from secure lockers located at convenient locations such as shopping centers or residential complexes, making it easy to swing by on the journey home from work to pick up a parcel.

woman picks up a parcel from Amazon locker
[Image source]

This method of delivery reduces the need for multiple delivery attempts and ensures safe package collection, meeting sustainability goals by reducing carbon footprint whilst also improving customer convenience - no more complaints about delayed deliveries, missed delivery slots or wet packages left behind bins! 

Personalised delivery experiences

Our digitised world offers the pinnacle of personalisation, from the social media ads we see to the Netflix recommendations that flash up on login, everything we do feels tailored to us.

That is not different for deliveries. Gone are the days of a one-size-fits-all approach where people sit at home all day for their 8am-8pm delivery window! Customers want to personalise their delivery experiences:

  • Delivery Time Windows: Research shows that 72% of online shoppers prioritise convenient delivery time slots over fast delivery. Offering customers the option to choose specific delivery time windows aligns with their schedules and preferences, allowing them to plan their day accordingly and ensure that they are available to receive the package. Time window options can range from morning, afternoon, or evening slots to more precise time frames. 
  • Same-Day and On-Demand Deliveries: With the growing demand for instant gratification, providing same-day or on-demand delivery options is becoming increasingly important. This allows customers to receive their orders quickly, often within a few hours of placing them. Services offered by companies like Instashop cater to those who prioritise speed and immediate fulfillment.
  • Alternative Delivery Locations: Giving customers the flexibility to select alternative delivery locations beyond their home address can be beneficial. This could include delivering to their workplace, a nearby retail store, or designated pickup points such as lockers or service centers (mentioned above). It provides convenience and ensures that customers can receive their packages even if they are not at home.
  • Delivery Notifications and Tracking: Given that 80% of shoppers in 2023 expect a smart tracking facility for their order, providing real-time delivery notifications and tracking updates is crucial for keeping customers informed about the progress of their shipments - more on this below. 
  • Personalized Delivery Instructions: This could include requests to leave the package with a neighbor, instructions for secure drop-off locations, or guidance on handling fragile items.

Choosing the right carrier to enable all of the above can be challenging, however, it's vital that businesses can offer varying delivery options that meet customers' expectations

Bar chart showing customer delivery expectations for ecommerce
[Data source]

"We already know that customers love brands that offer same-day delivery. In fact, 57% of customers say that same-day delivery will make them more loyal to a specific brand." - Bringg

From express delivery for urgent or time-sensitive packages to standard delivery services for less time-critical shipments. This flexibility ensures that businesses can meet the diverse needs of their customers, extending brand loyalty and encouraging repeat custom.

2. carrier optimization

Carrier Choice & Selection 

As ecommerce grows, carrier optimization will be essential for managing increased shipment volumes. By optimising carrier operations, businesses can scale their logistics networks, adapt to changing customer demands and handle peak seasons more effectively.

Emerging technologies and continued advancements in carrier optimisation tools and algorithms will enable businesses to select the most suitable carriers based on specific delivery requirements, ensuring cost-effectiveness and improved performance.

Carrier optimisation is a crucial aspect of last mile delivery that can greatly impact operational efficiency and customer satisfaction. With the help of platforms like Codept, businesses can optimise carrier selection based on various factors such as cost, delivery speed and service quality. By analyzing data and performance metrics, Codept customers can identify the most suitable carriers for each delivery, ensuring that packages are entrusted to reliable and efficient service providers.

The advantages of carrier optimisation are numerous: 

  • It allows businesses to choose carriers based on their specific requirements and the preferences of their customers. 
  • Flexibility ensures that the delivery process aligns with the business's brand image and customer expectations. 
  • It helps businesses strike a balance between cost and service quality.
  • By comparing carrier rates, transit times and reviews, customers can select carriers that offer competitive pricing without compromising on reliability.

Moreover, carrier optimization reduces the administrative burden on businesses. Codept simplifies the carrier selection process by providing a unified platform where businesses can choose out of a pool consisting of multiple carriers. This streamlines operations and saves time that would otherwise be spent on managing individual carrier relationships.

Furthermore, carrier optimisation through platforms like Codept enables businesses to easily scale their operations. As businesses grow and expand into new markets, they can quickly onboard new carriers and integrate them into their delivery network. This scalability allows businesses to meet increasing customer demands without compromising on efficiency or service quality.

Sustainable & Eco-Friendly Delivery Solutions

With increasing environmental concerns, there is a growing emphasis on adopting eco-friendly last mile delivery solutions. 

Electric vehicles, bike couriers, and the use of green packaging materials are being embraced to reduce carbon emissions and minimise the ecological impact of deliveries. Businesses that prioritise sustainability in their last mile operations can attract environmentally conscious customers and differentiate themselves in the market.

3. tracking & visibility tools

Real-Time Monitoring

By leveraging technology to track and monitor deliveries in real-time, businesses can provide accurate visibility to both their operations team and customers. Real-time tracking allows businesses to proactively manage deliveries, using GPS-enabled software or mobile apps to provide customers with live updates on the status and location of their deliveries. 

This includes SMS alerts, email notifications or mobile app updates that offer details on estimated delivery times, order status and any potential delays. Transparency and clear communication enhance the overall delivery experience.

delivery man wearing a red hat smiles at lady as he hands her a parcel

Customers benefit from tracking their packages, gaining peace of mind and reducing anxiety, especially for expensive purchases where secure delivery is of the essence. Not to mention, they can plan their day accordingly to make sure they are home at the exact time of delivery. Through Codept, businesses can track inventory and delivery status with real-time data, using this to accurately inform their customers. This effective customer communication is key to delivering a positive customer experience.

Route Planning

Efficient route planning is crucial to minimise travel time and fuel consumption, resulting in faster and cost-effective last mile deliveries. By considering factors such as traffic conditions, delivery windows, and package size, businesses can optimise their delivery routes. 

Route optimisation software can help identify the most efficient routes based on real-time data, ensuring that drivers take the shortest and fastest paths to reach their destinations. This strategy not only improves delivery speed, but also reduces fuel costs and environmental impact.

4. automation & technology

Automation and technology play a significant role in streamlining last mile delivery operations. Robotics, machine learning, and innovative technologies can be utilised to automate tasks such as sorting, packaging, and loading. 

For example, automated sorting systems can classify packages based on size, weight or destination, expediting the process and reducing errors. Delivery drones and autonomous vehicles are also emerging technologies that have the potential to revolutionise last mile delivery by eliminating the need for human drivers in certain scenarios.

Robotics in Warehousing

Warehouse automation involves the use of technologies such as robotics, conveyor systems, and automated storage and retrieval systems (AS/RS) to streamline various tasks. For example, automated picking systems can retrieve products from designated locations and transport them to packing stations, reducing the time and effort required for manual picking. This automation not only improves order accuracy, but also increases the overall speed of order processing.

Robotics, in particular, continues to evolve and become even more present in warehouse operations, enabling faster order processing, efficient inventory management and improved picking and packing processes. 

robotic arm selects item from warehouse shelving

Warehouse Automation & Labelling

Efficient warehouse operations play a vital role in optimizing last mile delivery. Warehouse labeling processes can significantly enhance efficiency, accuracy and speed in the order fulfillment process. 

Accurate and well-placed labels on packages ensure that they can be easily identified and sorted, reducing the risk of misdelivery or delays. Automated labeling systems can generate and apply labels with barcodes or QR codes, enabling seamless tracking and tracing throughout the delivery process.

Effective labeling systems also contribute to inventory management and visibility. By accurately labeling products and tracking them in real-time, businesses can gain insights into stock levels, identify popular products and streamline inventory replenishment. This data-driven approach helps prevent stockouts, improves inventory turnover and enhances overall supply chain efficiency.

Labelling with Codept

Codept's automatic creation of shipping labels for ecommerce merchants and 3PLs ensures swift, secure and reliable delivery to customers. It allows businesses to ship packages according to customers' requirements by accessing recipient address data, selecting specific services, or accessing process data on the Codept platform.

Early error detection allows etailers and logistics service providers to correct any faulty address information beforehand. This ensures that parcels arrive according to customers' expectations. Labelling with Codept is simple by giving the possibility to transmit data across borders to any desired shipping service provider, giving limitless possibilities for accurate delivery. Additionally, data is being transferred in real time and etailers or 3PLs can choose between different customers' service requirements such as express, GoGreen or registered mail shipping options. 

Predictive Analytics & Machine Learning

Predictive analytics and machine learning algorithms can analyze historical data, customer behavior and external factors to optimize delivery routes, estimate accurate delivery times and anticipate customer preferences. This allows businesses to proactively address potential issues and provide personalized delivery experiences.

Summary

Optimising last mile delivery is vital for businesses operating in the ecommerce era. By implementing strategies such as real-time tracking, efficient route planning, automation, enhanced customer communication, delivery personalization, collaborative delivery models, carrier optimisation and warehouse automation, businesses can see success in the competitive landscape of last mile delivery.

Embracing technology and leveraging innovative solutions like Codept can significantly contribute to the successful optimisation of last mile delivery. By adopting these strategies, businesses can enhance operational efficiency and exceed customer expectations - since 84% of consumers would not shop with a retailer after having a bad delivery experience, nailing the last mile processes has never been more important for repeat customers. Getting this right could be the difference between stagnating and scaling profitability.

With Codept, merchants can stay on top of their last mile performance by optimising carriers based on location and parcel details, helping them overcome the last mile challenge of labor and fuel costs, as well as accessing real-time delivery data to keep end customers informed and happy, reducing reverse logistics costs. 

FAQs

What role does customer self-service play in optimising last mile delivery?

Customer self-service options empower customers to take control of their delivery experience by providing options such as rescheduling deliveries, redirecting packages, or choosing alternative drop-off locations. 

By offering self-service capabilities, companies can streamline the last mile delivery process, reduce missed deliveries, and enhance overall customer satisfaction. This approach not only minimizes the need for customer inquiries but also enables data-driven optimizations, leading to efficient resource allocation and smoother delivery operations.

How does warehouse automation contribute to last mile delivery optimisation?

Warehouse automation improves last mile delivery by enhancing order processing, inventory management, and picking/packing operations. Automated sorting systems and robotics streamline operations, reduce errors, and increase overall efficiency, resulting in faster order fulfillment and improved delivery speed.

What role does carrier optimization play in last mile delivery?

Carrier optimisation involves strategically selecting and managing carrier partnerships to optimise last mile delivery performance. By evaluating carriers based on attributes such as service quality, coverage area, cost-effectiveness or special expertise for chosen goods (e.g. local delivery options), businesses can ensure reliable and efficient delivery operations, leading to customer satisfaction and cost savings. Codept's Tender Management service helps customers to find the right logistics service provider/last mile carrier for their assortment needs.

What are the advantages of crowdshipping and peer-to-peer delivery models?

Crowdshipping and peer-to-peer delivery models leverage available resources within a community, such as individuals with their own vehicles. These models provide businesses with more flexible and localized delivery options, reduce costs, and contribute to a more sustainable and efficient last mile delivery ecosystem.

How do data analytics and predictive modeling contribute to optimising last mile delivery?

Data analytics and predictive modeling help businesses analyze large amounts of data to identify patterns, trends, and potential bottlenecks in the last mile delivery process. By leveraging data-driven insights, businesses can make informed decisions regarding route planning, inventory management, and resource allocation, leading to improved operational efficiency and customer satisfaction.

How can collaborative delivery models benefit last mile delivery?

Collaborative delivery models leverage the resources and capabilities of local businesses and individuals to handle last mile deliveries. By partnering with local stakeholders, businesses can expand their delivery reach, offer flexible delivery options, and reduce costs. Collaborative delivery models are particularly effective in congested urban areas where traditional delivery methods face challenges.

In today's fast-paced and highly competitive business landscape, optimising last mile delivery has become a crucial factor in ensuring customer satisfaction and operational efficiency. 

The last mile of the delivery process, which involves transporting goods from the distribution center to the final destination, can often be the most challenging and expensive part of the entire supply chain. In fact, research shows that last mile delivery, as a share of the total cost of shipping, comprises a huge 53%. 

Amongst high costs, where labor accounts for 50% of last mile overheads and fuel, equipment, software and reverse logistics make up the remaining 50%, providers also face challenges in scalability, dealing with growing consumer demands regarding price and heightened expectations around the speed of delivery.

Pie chart shows last mile delivery costs where labor accounts for 50%
Pie chart shows last mile delivery costs where labor accounts for 50%

This article explores 8 strategies across 4 core pillars of last mile delivery that can help optimise this final yet crucial stage of logistics and will shape future success in the ecommerce era.

1. flexible delivery models

Crowdshipping

Crowdshipping platforms are gaining popularity, allowing individuals and local businesses to earn income by delivering packages while on their regular routes. Such models can effectively address last mile challenges in hard-to-reach areas or during peak demand periods. 

Deemed the "Uber model for package fulfillment" by Insider Intelligence, crowdshipping enables businesses to expand their delivery reach, improve delivery efficiency, and offer flexible options to customers.

Collaborative Shipping

Collaborative delivery models leverage the resources of local stakeholders, expanding delivery reach and providing flexible options by tapping into the expertise and resources of local couriers. This allows businesses to enhance their speed and efficiency in last mile delivery. 

For instance, companies can integrate with on-demand delivery platforms that connect them with a network of independent drivers who can quickly deliver packages in specific areas.

Smart Lockers and Pickup Points

Smart lockers and pickup points offer convenient alternatives to home deliveries. Customers can pick up their packages from secure lockers located at convenient locations such as shopping centers or residential complexes, making it easy to swing by on the journey home from work to pick up a parcel.

woman picks up a parcel from Amazon locker
[Image source]

This method of delivery reduces the need for multiple delivery attempts and ensures safe package collection, meeting sustainability goals by reducing carbon footprint whilst also improving customer convenience - no more complaints about delayed deliveries, missed delivery slots or wet packages left behind bins! 

Personalised delivery experiences

Our digitised world offers the pinnacle of personalisation, from the social media ads we see to the Netflix recommendations that flash up on login, everything we do feels tailored to us.

That is not different for deliveries. Gone are the days of a one-size-fits-all approach where people sit at home all day for their 8am-8pm delivery window! Customers want to personalise their delivery experiences:

  • Delivery Time Windows: Research shows that 72% of online shoppers prioritise convenient delivery time slots over fast delivery. Offering customers the option to choose specific delivery time windows aligns with their schedules and preferences, allowing them to plan their day accordingly and ensure that they are available to receive the package. Time window options can range from morning, afternoon, or evening slots to more precise time frames. 
  • Same-Day and On-Demand Deliveries: With the growing demand for instant gratification, providing same-day or on-demand delivery options is becoming increasingly important. This allows customers to receive their orders quickly, often within a few hours of placing them. Services offered by companies like Instashop cater to those who prioritise speed and immediate fulfillment.
  • Alternative Delivery Locations: Giving customers the flexibility to select alternative delivery locations beyond their home address can be beneficial. This could include delivering to their workplace, a nearby retail store, or designated pickup points such as lockers or service centers (mentioned above). It provides convenience and ensures that customers can receive their packages even if they are not at home.
  • Delivery Notifications and Tracking: Given that 80% of shoppers in 2023 expect a smart tracking facility for their order, providing real-time delivery notifications and tracking updates is crucial for keeping customers informed about the progress of their shipments - more on this below. 
  • Personalized Delivery Instructions: This could include requests to leave the package with a neighbor, instructions for secure drop-off locations, or guidance on handling fragile items.

Choosing the right carrier to enable all of the above can be challenging, however, it's vital that businesses can offer varying delivery options that meet customers' expectations

Bar chart showing customer delivery expectations for ecommerce
[Data source]

"We already know that customers love brands that offer same-day delivery. In fact, 57% of customers say that same-day delivery will make them more loyal to a specific brand." - Bringg

From express delivery for urgent or time-sensitive packages to standard delivery services for less time-critical shipments. This flexibility ensures that businesses can meet the diverse needs of their customers, extending brand loyalty and encouraging repeat custom.

2. carrier optimization

Carrier Choice & Selection 

As ecommerce grows, carrier optimization will be essential for managing increased shipment volumes. By optimising carrier operations, businesses can scale their logistics networks, adapt to changing customer demands and handle peak seasons more effectively.

Emerging technologies and continued advancements in carrier optimisation tools and algorithms will enable businesses to select the most suitable carriers based on specific delivery requirements, ensuring cost-effectiveness and improved performance.

Carrier optimisation is a crucial aspect of last mile delivery that can greatly impact operational efficiency and customer satisfaction. With the help of platforms like Codept, businesses can optimise carrier selection based on various factors such as cost, delivery speed and service quality. By analyzing data and performance metrics, Codept customers can identify the most suitable carriers for each delivery, ensuring that packages are entrusted to reliable and efficient service providers.

The advantages of carrier optimisation are numerous: 

  • It allows businesses to choose carriers based on their specific requirements and the preferences of their customers. 
  • Flexibility ensures that the delivery process aligns with the business's brand image and customer expectations. 
  • It helps businesses strike a balance between cost and service quality.
  • By comparing carrier rates, transit times and reviews, customers can select carriers that offer competitive pricing without compromising on reliability.

Moreover, carrier optimization reduces the administrative burden on businesses. Codept simplifies the carrier selection process by providing a unified platform where businesses can choose out of a pool consisting of multiple carriers. This streamlines operations and saves time that would otherwise be spent on managing individual carrier relationships.

Furthermore, carrier optimisation through platforms like Codept enables businesses to easily scale their operations. As businesses grow and expand into new markets, they can quickly onboard new carriers and integrate them into their delivery network. This scalability allows businesses to meet increasing customer demands without compromising on efficiency or service quality.

Sustainable & Eco-Friendly Delivery Solutions

With increasing environmental concerns, there is a growing emphasis on adopting eco-friendly last mile delivery solutions. 

Electric vehicles, bike couriers, and the use of green packaging materials are being embraced to reduce carbon emissions and minimise the ecological impact of deliveries. Businesses that prioritise sustainability in their last mile operations can attract environmentally conscious customers and differentiate themselves in the market.

3. tracking & visibility tools

Real-Time Monitoring

By leveraging technology to track and monitor deliveries in real-time, businesses can provide accurate visibility to both their operations team and customers. Real-time tracking allows businesses to proactively manage deliveries, using GPS-enabled software or mobile apps to provide customers with live updates on the status and location of their deliveries. 

This includes SMS alerts, email notifications or mobile app updates that offer details on estimated delivery times, order status and any potential delays. Transparency and clear communication enhance the overall delivery experience.

delivery man wearing a red hat smiles at lady as he hands her a parcel

Customers benefit from tracking their packages, gaining peace of mind and reducing anxiety, especially for expensive purchases where secure delivery is of the essence. Not to mention, they can plan their day accordingly to make sure they are home at the exact time of delivery. Through Codept, businesses can track inventory and delivery status with real-time data, using this to accurately inform their customers. This effective customer communication is key to delivering a positive customer experience.

Route Planning

Efficient route planning is crucial to minimise travel time and fuel consumption, resulting in faster and cost-effective last mile deliveries. By considering factors such as traffic conditions, delivery windows, and package size, businesses can optimise their delivery routes. 

Route optimisation software can help identify the most efficient routes based on real-time data, ensuring that drivers take the shortest and fastest paths to reach their destinations. This strategy not only improves delivery speed, but also reduces fuel costs and environmental impact.

4. automation & technology

Automation and technology play a significant role in streamlining last mile delivery operations. Robotics, machine learning, and innovative technologies can be utilised to automate tasks such as sorting, packaging, and loading. 

For example, automated sorting systems can classify packages based on size, weight or destination, expediting the process and reducing errors. Delivery drones and autonomous vehicles are also emerging technologies that have the potential to revolutionise last mile delivery by eliminating the need for human drivers in certain scenarios.

Robotics in Warehousing

Warehouse automation involves the use of technologies such as robotics, conveyor systems, and automated storage and retrieval systems (AS/RS) to streamline various tasks. For example, automated picking systems can retrieve products from designated locations and transport them to packing stations, reducing the time and effort required for manual picking. This automation not only improves order accuracy, but also increases the overall speed of order processing.

Robotics, in particular, continues to evolve and become even more present in warehouse operations, enabling faster order processing, efficient inventory management and improved picking and packing processes. 

robotic arm selects item from warehouse shelving

Warehouse Automation & Labelling

Efficient warehouse operations play a vital role in optimizing last mile delivery. Warehouse labeling processes can significantly enhance efficiency, accuracy and speed in the order fulfillment process. 

Accurate and well-placed labels on packages ensure that they can be easily identified and sorted, reducing the risk of misdelivery or delays. Automated labeling systems can generate and apply labels with barcodes or QR codes, enabling seamless tracking and tracing throughout the delivery process.

Effective labeling systems also contribute to inventory management and visibility. By accurately labeling products and tracking them in real-time, businesses can gain insights into stock levels, identify popular products and streamline inventory replenishment. This data-driven approach helps prevent stockouts, improves inventory turnover and enhances overall supply chain efficiency.

Labelling with Codept

Codept's automatic creation of shipping labels for ecommerce merchants and 3PLs ensures swift, secure and reliable delivery to customers. It allows businesses to ship packages according to customers' requirements by accessing recipient address data, selecting specific services, or accessing process data on the Codept platform.

Early error detection allows etailers and logistics service providers to correct any faulty address information beforehand. This ensures that parcels arrive according to customers' expectations. Labelling with Codept is simple by giving the possibility to transmit data across borders to any desired shipping service provider, giving limitless possibilities for accurate delivery. Additionally, data is being transferred in real time and etailers or 3PLs can choose between different customers' service requirements such as express, GoGreen or registered mail shipping options. 

Predictive Analytics & Machine Learning

Predictive analytics and machine learning algorithms can analyze historical data, customer behavior and external factors to optimize delivery routes, estimate accurate delivery times and anticipate customer preferences. This allows businesses to proactively address potential issues and provide personalized delivery experiences.

Summary

Optimising last mile delivery is vital for businesses operating in the ecommerce era. By implementing strategies such as real-time tracking, efficient route planning, automation, enhanced customer communication, delivery personalization, collaborative delivery models, carrier optimisation and warehouse automation, businesses can see success in the competitive landscape of last mile delivery.

Embracing technology and leveraging innovative solutions like Codept can significantly contribute to the successful optimisation of last mile delivery. By adopting these strategies, businesses can enhance operational efficiency and exceed customer expectations - since 84% of consumers would not shop with a retailer after having a bad delivery experience, nailing the last mile processes has never been more important for repeat customers. Getting this right could be the difference between stagnating and scaling profitability.

With Codept, merchants can stay on top of their last mile performance by optimising carriers based on location and parcel details, helping them overcome the last mile challenge of labor and fuel costs, as well as accessing real-time delivery data to keep end customers informed and happy, reducing reverse logistics costs. 

FAQs

What role does customer self-service play in optimising last mile delivery?

Customer self-service options empower customers to take control of their delivery experience by providing options such as rescheduling deliveries, redirecting packages, or choosing alternative drop-off locations. 

By offering self-service capabilities, companies can streamline the last mile delivery process, reduce missed deliveries, and enhance overall customer satisfaction. This approach not only minimizes the need for customer inquiries but also enables data-driven optimizations, leading to efficient resource allocation and smoother delivery operations.

How does warehouse automation contribute to last mile delivery optimisation?

Warehouse automation improves last mile delivery by enhancing order processing, inventory management, and picking/packing operations. Automated sorting systems and robotics streamline operations, reduce errors, and increase overall efficiency, resulting in faster order fulfillment and improved delivery speed.

What role does carrier optimization play in last mile delivery?

Carrier optimisation involves strategically selecting and managing carrier partnerships to optimise last mile delivery performance. By evaluating carriers based on attributes such as service quality, coverage area, cost-effectiveness or special expertise for chosen goods (e.g. local delivery options), businesses can ensure reliable and efficient delivery operations, leading to customer satisfaction and cost savings. Codept's Tender Management service helps customers to find the right logistics service provider/last mile carrier for their assortment needs.

What are the advantages of crowdshipping and peer-to-peer delivery models?

Crowdshipping and peer-to-peer delivery models leverage available resources within a community, such as individuals with their own vehicles. These models provide businesses with more flexible and localized delivery options, reduce costs, and contribute to a more sustainable and efficient last mile delivery ecosystem.

How do data analytics and predictive modeling contribute to optimising last mile delivery?

Data analytics and predictive modeling help businesses analyze large amounts of data to identify patterns, trends, and potential bottlenecks in the last mile delivery process. By leveraging data-driven insights, businesses can make informed decisions regarding route planning, inventory management, and resource allocation, leading to improved operational efficiency and customer satisfaction.

How can collaborative delivery models benefit last mile delivery?

Collaborative delivery models leverage the resources and capabilities of local businesses and individuals to handle last mile deliveries. By partnering with local stakeholders, businesses can expand their delivery reach, offer flexible delivery options, and reduce costs. Collaborative delivery models are particularly effective in congested urban areas where traditional delivery methods face challenges.

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4 Core Pillars of Last Mile Delivery in Ecommerce Logistics

Einblicke

In today's fast-paced and highly competitive business landscape, optimising last mile delivery has become a crucial factor in ensuring customer satisfaction and operational efficiency. 

The last mile of the delivery process, which involves transporting goods from the distribution centre to the final destination, can often be the most challenging and expensive part of the entire supply chain. In fact, research shows that last mile delivery, as a share of the total cost of shipping, comprises a huge 53%

Amongst high costs, where labour accounts for 50% of last mile overheads and fuel, equipment, software and reverse logistics make up the remaining 50%, providers also face challenges in scalability, dealing with growing consumer demands regarding price and heightened expectations around the speed of delivery.

Pie chart shows last mile delivery costs where labour accounts for 50%
Pie chart shows last mile delivery costs where labour accounts for 50%

This article explores 8 strategies across 4 core pillars of last mile delivery that can help optimise this final yet crucial stage of logistics and will shape future success in the ecommerce era.

1. Flexible Delivery Models

Crowdshipping

Crowdshipping platforms are gaining popularity, allowing individuals and local businesses to earn income by delivering packages while on their regular routes. Such models can effectively address last mile challenges in hard-to-reach areas or during peak demand periods. 

Deemed the “Uber model for package fulfilment” by Insider Intelligence, crowdshipping enables businesses to expand their delivery reach, improve delivery efficiency, and offer flexible options to customers.

Collaborative Shipping

Collaborative delivery models leverage the resources of local stakeholders, expanding delivery reach and providing flexible options by tapping into the expertise and resources of local couriers. This allows businesses to enhance their speed and efficiency in last mile delivery. 

For instance, companies can integrate with on-demand delivery platforms that connect them with a network of independent drivers who can quickly deliver packages in specific areas.

Smart Lockers and Pickup Points

Smart lockers and pickup points offer convenient alternatives to home deliveries. Customers can pick up their packages from secure lockers located at convenient locations such as shopping centres or residential complexes, making it easy to swing by on the journey home from work to pick up a parcel.

woman picks up a parcel from Amazon locker
[Image source]

This method of delivery reduces the need for multiple delivery attempts and ensures safe package collection, meeting sustainability goals by reducing carbon footprint whilst also improving customer convenience - no more complaints about delayed deliveries, missed delivery slots or wet packages left behind bins! 

Personalised delivery experiences

Our digitised world offers the pinnacle of personalisation, from the social media ads we see to the Netflix recommendations that flash up on login, everything we do feels tailored to us.

That is not different for deliveries. Gone are the days of a one-size-fits-all approach where people sit at home all day for their 8am-8pm delivery window! Customers want to personalise their delivery experiences:

  • Delivery Time Windows: Research shows that 72% of online shoppers prioritise convenient delivery time slots over fast delivery. Offering customers the option to choose specific delivery time windows aligns with their schedules and preferences, allowing them to plan their day accordingly and ensure that they are available to receive the package. Time window options can range from morning, afternoon, or evening slots to more precise time frames. 
  • Same-Day and On-Demand Deliveries: With the growing demand for instant gratification, providing same-day or on-demand delivery options is becoming increasingly important. This allows customers to receive their orders quickly, often within a few hours of placing them. Services offered by companies like Instashop cater to those who prioritise speed and immediate fulfilment.
  • Alternative Delivery Locations: Giving customers the flexibility to select alternative delivery locations beyond their home address can be beneficial. This could include delivering to their workplace, a nearby retail store, or designated pickup points such as lockers or service centres (mentioned above). It provides convenience and ensures that customers can receive their packages even if they are not at home.
  • Delivery Notifications and Tracking: Given that 80% of shoppers in 2023 expect a smart tracking facility for their order, providing real-time delivery notifications and tracking updates is crucial for keeping customers informed about the progress of their shipments - more on this below. 
  • Personalised Delivery Instructions: This could include requests to leave the package with a neighbour, instructions for secure drop-off locations, or guidance on handling fragile items.

Choosing the right carrier to enable all of the above can be challenging, however, it’s vital that businesses can offer varying delivery options that meet customers’ expectations

Bar chart showing customer delivery expectations for ecommerce
[Data source]

“We already know that customers love brands who offer same-day delivery. In fact, 57% of customers say that same-day delivery will make them more loyal to a specific brand.” - Bringg

From express delivery for urgent or time-sensitive packages to standard delivery services for less time-critical shipments. This flexibility ensures that businesses can meet the diverse needs of their customers, extending brand loyalty and encouraging repeat custom.

2. Carrier Optimisation

Carrier Choice & Selection 

As ecommerce grows, carrier optimisation will be essential for managing increased shipment volumes. By optimising carrier operations, businesses can scale their logistics networks, adapt to changing customer demands and handle peak seasons more effectively.

Emerging technologies and continued advancements in carrier optimisation tools and algorithms will enable businesses to select the most suitable carriers based on specific delivery requirements, ensuring cost-effectiveness and improved performance.

Carrier optimisation is a crucial aspect of last mile delivery that can greatly impact operational efficiency and customer satisfaction. With the help of platforms like Codept, businesses can optimise carrier selection based on various factors such as cost, delivery speed and service quality. By analysing data and performance metrics, Codept customers can identify the most suitable carriers for each delivery, ensuring that packages are entrusted to reliable and efficient service providers.

The advantages of carrier optimisation are numerous: 

  • It allows businesses to choose carriers based on their specific requirements and the preferences of their customers. 
  • Flexibility ensures that the delivery process aligns with the business's brand image and customer expectations. 
  • It helps businesses strike a balance between cost and service quality.
  • By comparing carrier rates, transit times and reviews, customers can select carriers that offer competitive pricing without compromising on reliability.

Moreover, carrier optimisation reduces the administrative burden on businesses. Codept simplifies the carrier selection process by providing a unified platform where businesses can choose out of a pool consisting of multiple carriers. This streamlines operations and saves time that would otherwise be spent on managing individual carrier relationships.

Furthermore, carrier optimisation through platforms like Codept enables businesses to easily scale their operations. As businesses grow and expand into new markets, they can quickly onboard new carriers and integrate them into their delivery network. This scalability allows businesses to meet increasing customer demands without compromising on efficiency or service quality.

Sustainable & Eco-Friendly Delivery Solutions

With increasing environmental concerns, there is a growing emphasis on adopting eco-friendly last mile delivery solutions. 

Electric vehicles, bike couriers, and the use of green packaging materials are being embraced to reduce carbon emissions and minimise the ecological impact of deliveries. Businesses that prioritise sustainability in their last mile operations can attract environmentally conscious customers and differentiate themselves in the market.

3. Tracking & Visibility Tools

Real-Time Monitoring

By leveraging technology to track and monitor deliveries in real-time, businesses can provide accurate visibility to both their operations team and customers. Real-time tracking allows businesses to proactively manage deliveries, using GPS-enabled software or mobile apps to provide customers with live updates on the status and location of their deliveries. 

This includes SMS alerts, email notifications or mobile app updates that offer details on estimated delivery times, order status and any potential delays. Transparency and clear communication enhance the overall delivery experience.

delivery man wearing a red hat smiles at lady as he hands her a parcel

Customers benefit from tracking their packages, gaining peace of mind and reducing anxiety, especially for expensive purchases where secure delivery is of the essence. Not to mention, they can plan their day accordingly to make sure they are home at the exact time of delivery. Through Codept, businesses can track inventory and delivery status with real-time data, using this to accurately inform their customers. This effective customer communication is key to delivering a positive customer experience.

Route Planning

Efficient route planning is crucial to minimise travel time and fuel consumption, resulting in faster and cost-effective last mile deliveries. By considering factors such as traffic conditions, delivery windows, and package size, businesses can optimise their delivery routes. 

Route optimisation software can help identify the most efficient routes based on real-time data, ensuring that drivers take the shortest and fastest paths to reach their destinations. This strategy not only improves delivery speed, but also reduces fuel costs and environmental impact.

4. Automation & Technology

Automation and technology play a significant role in streamlining last mile delivery operations. Robotics, machine learning, and innovative technologies can be utilised to automate tasks such as sorting, packaging, and loading. 

For example, automated sorting systems can classify packages based on size, weight or destination, expediting the process and reducing errors. Delivery drones and autonomous vehicles are also emerging technologies that have the potential to revolutionise last mile delivery by eliminating the need for human drivers in certain scenarios.

Robotics in Warehousing

Warehouse automation involves the use of technologies such as robotics, conveyor systems, and automated storage and retrieval systems (AS/RS) to streamline various tasks. For example, automated picking systems can retrieve products from designated locations and transport them to packing stations, reducing the time and effort required for manual picking. This automation not only improves order accuracy, but also increases the overall speed of order processing.

Robotics, in particular, continues to evolve and become even more present in warehouse operations, enabling faster order processing, efficient inventory management and improved picking and packing processes. 

robotic arm selects item from warehouse shelving

Warehouse Automation & Labelling

Efficient warehouse operations play a vital role in optimising last mile delivery. Warehouse labelling processes can significantly enhance efficiency, accuracy and speed in the order fulfilment process. 

Accurate and well-placed labels on packages ensure that they can be easily identified and sorted, reducing the risk of misdelivery or delays. Automated labelling systems can generate and apply labels with barcodes or QR codes, enabling seamless tracking and tracing throughout the delivery process.

Effective labelling systems also contribute to inventory management and visibility. By accurately labelling products and tracking them in real-time, businesses can gain insights into stock levels, identify popular products and streamline inventory replenishment. This data-driven approach helps prevent stockouts, improves inventory turnover and enhances overall supply chain efficiency.

Labelling with Codept

Codept’s automatic creation of shipping labels for ecommerce merchants and 3PLs ensures swift, secure and reliable delivery to customers. It allows businesses to ship packages according to customers' requirements by accessing recipient address data, selecting specific services, or accessing process data on the Codept platform.

Early error detection allows etailers and logistics service providers to correct any faulty address information beforehand. This ensures that parcels arrive according to customers’ expectations.  Labelling with Codept is simple by giving the possibility to transmit data across borders to any desired shipping service provider, giving limitless possibilities for accurate delivery. Additionally, data is being transferred in real time and etailers or 3PLs can choose between different customers’ service requirements such as express, GoGreen or registered mail shipping options. 

Predictive Analytics & Machine Learning

Predictive analytics and machine learning algorithms can analyse historical data, customer behaviour and external factors to optimise delivery routes, estimate accurate delivery times and anticipate customer preferences. This allows businesses to proactively address potential issues and provide personalised delivery experiences.

Summary

Optimising last mile delivery is vital for businesses operating in the ecommerce era. By implementing strategies such as real-time tracking, efficient route planning, automation, enhanced customer communication, delivery personalisation, collaborative delivery models, carrier optimisation and warehouse automation, businesses can see success in the competitive landscape of last mile delivery.

Embracing technology and leveraging innovative solutions like Codept can significantly contribute to the successful optimisation of last mile delivery. By adopting these strategies, businesses can enhance operational efficiency and exceed customer expectations - since 84% of consumers would not shop with a retailer after having a bad delivery experience, nailing the last mile processes has never been more important for repeat customers. Getting this right could be the difference between stagnating and scaling profitability.

With Codept, merchants can stay on top of their last mile performance by optimising carriers based on location and parcel details, helping them overcome the last mile challenge of labour and fuel costs, as well as accessing real-time delivery data to keep end customers informed and happy, reducing reverse logistics costs. 

FAQs

What role does customer self-service play in optimising last mile delivery?

Customer self-service options empower customers to take control of their delivery experience by providing options such as rescheduling deliveries, redirecting packages, or choosing alternative drop-off locations. 

By offering self-service capabilities, companies can streamline the last mile delivery process, reduce missed deliveries, and enhance overall customer satisfaction. This approach not only minimises the need for customer inquiries but also enables data-driven optimisations, leading to efficient resource allocation and smoother delivery operations.

How does warehouse automation contribute to last mile delivery optimisation?

Warehouse automation improves last mile delivery by enhancing order processing, inventory management, and picking/packing operations. Automated sorting systems and robotics streamline operations, reduce errors, and increase overall efficiency, resulting in faster order fulfilment and improved delivery speed.

What role does carrier optimisation play in last mile delivery?

Carrier optimisation involves strategically selecting and managing carrier partnerships to optimise last mile delivery performance. By evaluating carriers based on attributes such as service quality, coverage area, cost-effectiveness or special expertise for chosen goods (e.g. local delivery options), businesses can ensure reliable and efficient delivery operations, leading to customer satisfaction and cost savings. Codept’s Tender Management service helps customers to find the right logistics service provider/last mile carrier for their assortment needs.

What are the advantages of crowdshipping and peer-to-peer delivery models?

Crowdshipping and peer-to-peer delivery models leverage available resources within a community, such as individuals with their own vehicles. These models provide businesses with more flexible and localised delivery options, reduce costs, and contribute to a more sustainable and efficient last mile delivery ecosystem.

How do data analytics and predictive modelling contribute to optimising last mile delivery?

Data analytics and predictive modelling help businesses analyse large amounts of data to identify patterns, trends, and potential bottlenecks in the last mile delivery process. By leveraging data-driven insights, businesses can make informed decisions regarding route planning, inventory management, and resource allocation, leading to improved operational efficiency and customer satisfaction.

How can collaborative delivery models benefit last mile delivery?

Collaborative delivery models leverage the resources and capabilities of local businesses and individuals to handle last mile deliveries. By partnering with local stakeholders, businesses can expand their delivery reach, offer flexible delivery options, and reduce costs. Collaborative delivery models are particularly effective in congested urban areas where traditional delivery methods face challenges.

In today's fast-paced and highly competitive business landscape, optimising last mile delivery has become a crucial factor in ensuring customer satisfaction and operational efficiency. 

The last mile of the delivery process, which involves transporting goods from the distribution centre to the final destination, can often be the most challenging and expensive part of the entire supply chain. In fact, research shows that last mile delivery, as a share of the total cost of shipping, comprises a huge 53%

Amongst high costs, where labour accounts for 50% of last mile overheads and fuel, equipment, software and reverse logistics make up the remaining 50%, providers also face challenges in scalability, dealing with growing consumer demands regarding price and heightened expectations around the speed of delivery.

Pie chart shows last mile delivery costs where labour accounts for 50%
Pie chart shows last mile delivery costs where labour accounts for 50%

This article explores 8 strategies across 4 core pillars of last mile delivery that can help optimise this final yet crucial stage of logistics and will shape future success in the ecommerce era.

1. Flexible Delivery Models

Crowdshipping

Crowdshipping platforms are gaining popularity, allowing individuals and local businesses to earn income by delivering packages while on their regular routes. Such models can effectively address last mile challenges in hard-to-reach areas or during peak demand periods. 

Deemed the “Uber model for package fulfilment” by Insider Intelligence, crowdshipping enables businesses to expand their delivery reach, improve delivery efficiency, and offer flexible options to customers.

Collaborative Shipping

Collaborative delivery models leverage the resources of local stakeholders, expanding delivery reach and providing flexible options by tapping into the expertise and resources of local couriers. This allows businesses to enhance their speed and efficiency in last mile delivery. 

For instance, companies can integrate with on-demand delivery platforms that connect them with a network of independent drivers who can quickly deliver packages in specific areas.

Smart Lockers and Pickup Points

Smart lockers and pickup points offer convenient alternatives to home deliveries. Customers can pick up their packages from secure lockers located at convenient locations such as shopping centres or residential complexes, making it easy to swing by on the journey home from work to pick up a parcel.

woman picks up a parcel from Amazon locker
[Image source]

This method of delivery reduces the need for multiple delivery attempts and ensures safe package collection, meeting sustainability goals by reducing carbon footprint whilst also improving customer convenience - no more complaints about delayed deliveries, missed delivery slots or wet packages left behind bins! 

Personalised delivery experiences

Our digitised world offers the pinnacle of personalisation, from the social media ads we see to the Netflix recommendations that flash up on login, everything we do feels tailored to us.

That is not different for deliveries. Gone are the days of a one-size-fits-all approach where people sit at home all day for their 8am-8pm delivery window! Customers want to personalise their delivery experiences:

  • Delivery Time Windows: Research shows that 72% of online shoppers prioritise convenient delivery time slots over fast delivery. Offering customers the option to choose specific delivery time windows aligns with their schedules and preferences, allowing them to plan their day accordingly and ensure that they are available to receive the package. Time window options can range from morning, afternoon, or evening slots to more precise time frames. 
  • Same-Day and On-Demand Deliveries: With the growing demand for instant gratification, providing same-day or on-demand delivery options is becoming increasingly important. This allows customers to receive their orders quickly, often within a few hours of placing them. Services offered by companies like Instashop cater to those who prioritise speed and immediate fulfilment.
  • Alternative Delivery Locations: Giving customers the flexibility to select alternative delivery locations beyond their home address can be beneficial. This could include delivering to their workplace, a nearby retail store, or designated pickup points such as lockers or service centres (mentioned above). It provides convenience and ensures that customers can receive their packages even if they are not at home.
  • Delivery Notifications and Tracking: Given that 80% of shoppers in 2023 expect a smart tracking facility for their order, providing real-time delivery notifications and tracking updates is crucial for keeping customers informed about the progress of their shipments - more on this below. 
  • Personalised Delivery Instructions: This could include requests to leave the package with a neighbour, instructions for secure drop-off locations, or guidance on handling fragile items.

Choosing the right carrier to enable all of the above can be challenging, however, it’s vital that businesses can offer varying delivery options that meet customers’ expectations

Bar chart showing customer delivery expectations for ecommerce
[Data source]

“We already know that customers love brands who offer same-day delivery. In fact, 57% of customers say that same-day delivery will make them more loyal to a specific brand.” - Bringg

From express delivery for urgent or time-sensitive packages to standard delivery services for less time-critical shipments. This flexibility ensures that businesses can meet the diverse needs of their customers, extending brand loyalty and encouraging repeat custom.

2. Carrier Optimisation

Carrier Choice & Selection 

As ecommerce grows, carrier optimisation will be essential for managing increased shipment volumes. By optimising carrier operations, businesses can scale their logistics networks, adapt to changing customer demands and handle peak seasons more effectively.

Emerging technologies and continued advancements in carrier optimisation tools and algorithms will enable businesses to select the most suitable carriers based on specific delivery requirements, ensuring cost-effectiveness and improved performance.

Carrier optimisation is a crucial aspect of last mile delivery that can greatly impact operational efficiency and customer satisfaction. With the help of platforms like Codept, businesses can optimise carrier selection based on various factors such as cost, delivery speed and service quality. By analysing data and performance metrics, Codept customers can identify the most suitable carriers for each delivery, ensuring that packages are entrusted to reliable and efficient service providers.

The advantages of carrier optimisation are numerous: 

  • It allows businesses to choose carriers based on their specific requirements and the preferences of their customers. 
  • Flexibility ensures that the delivery process aligns with the business's brand image and customer expectations. 
  • It helps businesses strike a balance between cost and service quality.
  • By comparing carrier rates, transit times and reviews, customers can select carriers that offer competitive pricing without compromising on reliability.

Moreover, carrier optimisation reduces the administrative burden on businesses. Codept simplifies the carrier selection process by providing a unified platform where businesses can choose out of a pool consisting of multiple carriers. This streamlines operations and saves time that would otherwise be spent on managing individual carrier relationships.

Furthermore, carrier optimisation through platforms like Codept enables businesses to easily scale their operations. As businesses grow and expand into new markets, they can quickly onboard new carriers and integrate them into their delivery network. This scalability allows businesses to meet increasing customer demands without compromising on efficiency or service quality.

Sustainable & Eco-Friendly Delivery Solutions

With increasing environmental concerns, there is a growing emphasis on adopting eco-friendly last mile delivery solutions. 

Electric vehicles, bike couriers, and the use of green packaging materials are being embraced to reduce carbon emissions and minimise the ecological impact of deliveries. Businesses that prioritise sustainability in their last mile operations can attract environmentally conscious customers and differentiate themselves in the market.

3. Tracking & Visibility Tools

Real-Time Monitoring

By leveraging technology to track and monitor deliveries in real-time, businesses can provide accurate visibility to both their operations team and customers. Real-time tracking allows businesses to proactively manage deliveries, using GPS-enabled software or mobile apps to provide customers with live updates on the status and location of their deliveries. 

This includes SMS alerts, email notifications or mobile app updates that offer details on estimated delivery times, order status and any potential delays. Transparency and clear communication enhance the overall delivery experience.

delivery man wearing a red hat smiles at lady as he hands her a parcel

Customers benefit from tracking their packages, gaining peace of mind and reducing anxiety, especially for expensive purchases where secure delivery is of the essence. Not to mention, they can plan their day accordingly to make sure they are home at the exact time of delivery. Through Codept, businesses can track inventory and delivery status with real-time data, using this to accurately inform their customers. This effective customer communication is key to delivering a positive customer experience.

Route Planning

Efficient route planning is crucial to minimise travel time and fuel consumption, resulting in faster and cost-effective last mile deliveries. By considering factors such as traffic conditions, delivery windows, and package size, businesses can optimise their delivery routes. 

Route optimisation software can help identify the most efficient routes based on real-time data, ensuring that drivers take the shortest and fastest paths to reach their destinations. This strategy not only improves delivery speed, but also reduces fuel costs and environmental impact.

4. Automation & Technology

Automation and technology play a significant role in streamlining last mile delivery operations. Robotics, machine learning, and innovative technologies can be utilised to automate tasks such as sorting, packaging, and loading. 

For example, automated sorting systems can classify packages based on size, weight or destination, expediting the process and reducing errors. Delivery drones and autonomous vehicles are also emerging technologies that have the potential to revolutionise last mile delivery by eliminating the need for human drivers in certain scenarios.

Robotics in Warehousing

Warehouse automation involves the use of technologies such as robotics, conveyor systems, and automated storage and retrieval systems (AS/RS) to streamline various tasks. For example, automated picking systems can retrieve products from designated locations and transport them to packing stations, reducing the time and effort required for manual picking. This automation not only improves order accuracy, but also increases the overall speed of order processing.

Robotics, in particular, continues to evolve and become even more present in warehouse operations, enabling faster order processing, efficient inventory management and improved picking and packing processes. 

robotic arm selects item from warehouse shelving

Warehouse Automation & Labelling

Efficient warehouse operations play a vital role in optimising last mile delivery. Warehouse labelling processes can significantly enhance efficiency, accuracy and speed in the order fulfilment process. 

Accurate and well-placed labels on packages ensure that they can be easily identified and sorted, reducing the risk of misdelivery or delays. Automated labelling systems can generate and apply labels with barcodes or QR codes, enabling seamless tracking and tracing throughout the delivery process.

Effective labelling systems also contribute to inventory management and visibility. By accurately labelling products and tracking them in real-time, businesses can gain insights into stock levels, identify popular products and streamline inventory replenishment. This data-driven approach helps prevent stockouts, improves inventory turnover and enhances overall supply chain efficiency.

Labelling with Codept

Codept’s automatic creation of shipping labels for ecommerce merchants and 3PLs ensures swift, secure and reliable delivery to customers. It allows businesses to ship packages according to customers' requirements by accessing recipient address data, selecting specific services, or accessing process data on the Codept platform.

Early error detection allows etailers and logistics service providers to correct any faulty address information beforehand. This ensures that parcels arrive according to customers’ expectations.  Labelling with Codept is simple by giving the possibility to transmit data across borders to any desired shipping service provider, giving limitless possibilities for accurate delivery. Additionally, data is being transferred in real time and etailers or 3PLs can choose between different customers’ service requirements such as express, GoGreen or registered mail shipping options. 

Predictive Analytics & Machine Learning

Predictive analytics and machine learning algorithms can analyse historical data, customer behaviour and external factors to optimise delivery routes, estimate accurate delivery times and anticipate customer preferences. This allows businesses to proactively address potential issues and provide personalised delivery experiences.

Summary

Optimising last mile delivery is vital for businesses operating in the ecommerce era. By implementing strategies such as real-time tracking, efficient route planning, automation, enhanced customer communication, delivery personalisation, collaborative delivery models, carrier optimisation and warehouse automation, businesses can see success in the competitive landscape of last mile delivery.

Embracing technology and leveraging innovative solutions like Codept can significantly contribute to the successful optimisation of last mile delivery. By adopting these strategies, businesses can enhance operational efficiency and exceed customer expectations - since 84% of consumers would not shop with a retailer after having a bad delivery experience, nailing the last mile processes has never been more important for repeat customers. Getting this right could be the difference between stagnating and scaling profitability.

With Codept, merchants can stay on top of their last mile performance by optimising carriers based on location and parcel details, helping them overcome the last mile challenge of labour and fuel costs, as well as accessing real-time delivery data to keep end customers informed and happy, reducing reverse logistics costs. 

FAQs

What role does customer self-service play in optimising last mile delivery?

Customer self-service options empower customers to take control of their delivery experience by providing options such as rescheduling deliveries, redirecting packages, or choosing alternative drop-off locations. 

By offering self-service capabilities, companies can streamline the last mile delivery process, reduce missed deliveries, and enhance overall customer satisfaction. This approach not only minimises the need for customer inquiries but also enables data-driven optimisations, leading to efficient resource allocation and smoother delivery operations.

How does warehouse automation contribute to last mile delivery optimisation?

Warehouse automation improves last mile delivery by enhancing order processing, inventory management, and picking/packing operations. Automated sorting systems and robotics streamline operations, reduce errors, and increase overall efficiency, resulting in faster order fulfilment and improved delivery speed.

What role does carrier optimisation play in last mile delivery?

Carrier optimisation involves strategically selecting and managing carrier partnerships to optimise last mile delivery performance. By evaluating carriers based on attributes such as service quality, coverage area, cost-effectiveness or special expertise for chosen goods (e.g. local delivery options), businesses can ensure reliable and efficient delivery operations, leading to customer satisfaction and cost savings. Codept’s Tender Management service helps customers to find the right logistics service provider/last mile carrier for their assortment needs.

What are the advantages of crowdshipping and peer-to-peer delivery models?

Crowdshipping and peer-to-peer delivery models leverage available resources within a community, such as individuals with their own vehicles. These models provide businesses with more flexible and localised delivery options, reduce costs, and contribute to a more sustainable and efficient last mile delivery ecosystem.

How do data analytics and predictive modelling contribute to optimising last mile delivery?

Data analytics and predictive modelling help businesses analyse large amounts of data to identify patterns, trends, and potential bottlenecks in the last mile delivery process. By leveraging data-driven insights, businesses can make informed decisions regarding route planning, inventory management, and resource allocation, leading to improved operational efficiency and customer satisfaction.

How can collaborative delivery models benefit last mile delivery?

Collaborative delivery models leverage the resources and capabilities of local businesses and individuals to handle last mile deliveries. By partnering with local stakeholders, businesses can expand their delivery reach, offer flexible delivery options, and reduce costs. Collaborative delivery models are particularly effective in congested urban areas where traditional delivery methods face challenges.

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